Code of Ethics
As Community Managers we have responsibility for creating safe, welcoming, non-discriminatory and productive social environments in digital and virtual spaces, in which we facilitate free inquiry and discussion, with respect for universal human rights.
We have a unique role as brokers and mediators of relationships, and
unique opportunities to create constructive outcomes for the ecosystem of Australia’s online communities and social media networks.
This is a potent time for social media. We believe its capacity to exact profound influence on people and events must come with accountability.
We are also mindful that there is a challenging disconnect between the terms governing social media platforms and the safe governance of the communities that gather there.
The aim of this Code is to establish standards of practice to guide Community Managers when acting on behalf of their organisation, and in the interests of their communities.
This framework provides Community Managers, their employers and the
public a clear understanding, and expectation, of what is considered ethical practice within their industry.
Fundamentally, the pursuit of ‘engagement’ and other commercially motivated outcomes is not an excuse to act contrary to this guidance.